Personalized Variable Printing What is it and how can it help me? Variable data printing is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process while using information from a database or external file. Variable data printing enables the mass customization of documents via digital print technology, as opposed to the ‘mass-production’ of a single document using offset lithography. Instead of producing 1,000 copies of a single document, delivering a single message to 1,000 customers, variable data printing could print 1,000 unique documents with customized messages for each customer. Research has proven that one-on-one marketing increases response rates. The more you target your reader’s interests in your print communications, the more likely they are to read it.
How do we do it? Simply provide us with your information in an Excel file. Use our detailed Instructions for How to Set up Variable Data and our Variable Data Excel template. Some of our customers have used variable data in:
  • Advertising
  • Brochures
  • Certificates of Achievement
  • Customer Relationship Management
  • Direct Marketing Materials
  • Invoicing
  • Name Cards
  • Photo ID Badges
  • Postcard Campaigns
  • Table Tents
Variable Printing 3a